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The 2026 Haute Heritage Collection is inspired by hanbok—traditional Korean dress. Vuloiré’s 2026 scent collection reinterprets the silk texture and precise yet soft lines of hanbok as an olfactory experience.

The scent pouches are designed as a reinterpretation of traditional Korean fortune pouches—bokjumeoni—with a sensual modern twist. Traditionally in Korea, you carry your scent instead of spraying on your skin. By following the tradition, Vuloiré’s scent pouches redefine what “wearing” your scent means.

The pouch is an ensemble of black hanbok silk, hanji (Korean mulberry bark paper), genuine jade, and black bamboo, finished with a dorae knot. Each material is selected not only for its sensory quality, but for its cultural lineage.

The jade bead is carved from Chuncheon jade, Korea’s sole natural source of white jade. Historically reserved for objects of protection and restraint, white jade was valued not for brilliance but for its quiet luminosity and moral symbolism—purity, integrity, and calm authority. Traditionally, jade was also believed to possess the power of byeoksa, warding off negative forces and misfortune, which is why it was often carried on the body or attached to personal objects rather than displayed. Its presence lends the pouch a weight that is felt rather than seen.

Vuloiré Blue Peony Scent Pouch

The blue peony is an imagined flower rooted in Korean visual tradition, appearing in embroidery and paintings as a symbol of riches and honor—buguiyounghwa. Conceived as Vuloiré’s first signature scent, Blue Peony marks the maison’s debut as a heritage design house, translating a symbolic motif into an olfactory form.

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